Towards 2050, Bridgestone continues to provide social and customer value as a sustainable solutions company.

What it is
The “Bridgestone E8 Commitment” is our global corporate commitment established to realise our vision and accelerate transformation toward a sustainable solutions company. It includes 8 Bridgestone-like values that we will commit to creating together with employees, society, partners and customers to support the realisation of a sustainable society.

What it does - Axis and guiding vectors for transformation and overcoming challenges
The 8 values in the “Bridgestone E8 Commitment” will serve as the axis and vectors guiding our transformation, particularly in reinforcing “corporate strategy” and transforming “corporate culture”. The journey ahead will have many obstacles, including the pursuit of both social and customer value, and the pursuit of sustainability and corporate growth. However, we will confront and overcome these challenges, and continue our advance as one global team.

What it needs - Empathy from co-creation with others
The “Bridgestone E8 Commitment” cannot be accomplished by us alone. Acquiring empathy from and co-creating value with employees, society, partners and customers is essential to realising and supporting a more sustainable society. By coming together and bringing diverse expertise to the table, new solutions will be born and innovation will be delivered more powerfully than through solitary efforts.